- Importance...has to do with results. If something is important, it contributes to your mission, your values, your high priority goals.
- We react to urgent matters. Important matters that are not urgent require more initiative, more proactivity. We must act to seize opportunity, to make things happen...if we don't have a clear idea of what is important, of the results we desire in our lives, we are easily diverted into responding to the urgent.